NY Times Article on Sponsored Content
“Using ‘Sponsored Content’ to Keep Viewers Watching”
LIPTON PURE LEAF ICED TEA + FOOD NETWORK
We love the opportunity to create the perfect pairing, and Food Network + Lipton Pure Leaf gave us just that! Food’s successful Chopped brand returned for more competition vignettes, this time featuring Pure Leaf Iced Tea.
NATIONWIDE + USA
BARK BARK loves dogs. We also love a great cause and a chance to continue our long-running Character With a Cause franchise with our good friends at USA. This feel-good spot hit all the marks, highlighting Nationwide Children’s Hospital’s very own in-house service dog: Ansley.
AMC’s THE WALKING DEAD + DR. PEPPER
When AMC came back to us for a one of a kind Dr Pepper integration with The Walking Dead, we were thrilled to get going. When they said we had one week from the shoot to final delivery, we said “let’s do it!”
SHERWIN-WILLIAMS + HGTV
The HGTV Home brand returned to us for another Sherwin-Williams integration campaign featuring Design Star host David Bromstad and the brilliantly simple HGTV Home color palettes.
SARGENTO CHEESE + BRAVO
We’re always taking a fresh approach to brand integration. And nothing says fresh like a custom culinary challenge for Bravo featuring Hugh Acheson and a pair of Top Chef contestants, along with Sargento’s line of natural cheeses. With four cheese varieties, multiple dishes, two chefs and one judge, we still pulled off a seamless integration down to the last shred.
LATEST NEWS
12.12.12 BARK BARK launches fromtheART.org
fromtheART.org is a chance for you to be creative. And, to be generous in the process.
White House Fellows Program
When the White House calls, you answer. In this case, our answer was to create a custom, animated piece that highlights the illustrious White House Fellows Program and inspires potential applicants to apply.
Tolleson Featured in EmoryWire
BARK BARK’s founding partner, Brian Tolleson, featured in EmoryWire, his alma mater’s magazine.
Orbitz Campaign Featured in New York Times
Still in post-production, our work as Orbitz’ LGBT Agency was featured as part of their overall new brand message in Stuart Elliot’s Media Decoder today. We can’t wait to show you the great spots featuring Miss Richfield 1981! May 4, 2012, 3:12 PM In New Ad Campaign, Orbitz Comes Out as …
SOME AWARDS
Integration Team of The Year: Town House + entwine + Food
PROMAX BDA SILVER WINNER
Not only did Food Network’s ad sales team win the CableFax Brand Integration Team of The Year for this Townhouse/Entwine Campaign but it was also recognized with a PROMAX BDA Silver award for Consumer Using Integrated Media. We strategized, developed and shot spots for FN Ad Sales integrating Food Network’s brand, Kellogg’s Town House products, entwine wines and FN’s product line from Kohl’s.
EPIX SPIRIT WEEK
PROMAX BDA BRONZE WINNER
To drive viewership for EPIX’s Spirit Week, and to subtly integrate the release of Paranormal Activity 3, we were asked to create a series of horror-themed IDs… Because everyone loves a demon prom queen.
Microsoft BING + AMC + The Walking Dead
PROMAX BDA BRONZE WINNER
Our agency partnered with these two amazing brands to create and execute a rich brand integration campaign for the hit series The Walking Dead, with several versions of the creative both on-air and online.
Cotton + TLC
PROMAX BDA BRONZE WINNER
The TLC Fun Fact franchise continues to generate a considerable revenue stream for TLC’s Ad Sales teams. For this spot for Cotton, we connect the power of the dollar to the joy of Cotton.
Kathy Griffin “Suckin’ It for The Holidays”
GRAMMY NOMINATED
We were asked to create the deliverables and marketing strategy for pop-diva comedienne Kathy Griffin’s holiday album. From the photo shoot, to the total package design, to the little pom-poms on the skimpy Santa suit, we delivered. The album debuted at #1 on iTunes and at #4 on the Top US Comedy Albums.