It’s tough to do something new and engaging when you’re talking about that time of the month. On top of that, this campaign included multiple brands and messaging from Tampax, Always, Target and TLC. No problem.
Using TLC makeup expert Carmindy Bowyer and swimsuit expert Lilliana Vazquez, we gave TLC viewers a radiant night full of summer fun and tips that wrapped perfectly around a brand-new episode of What Not To Wear makeovers. This custom shoot and execution featured a tune-in driving to a special night of swimsuit and makeup tips shot on the WNTW set, giving the spots a truly integrated feel. A resounding success. Period.
DIRECTOR: Francine McDougall
SHOOT LOCATION: New York City
BARK BARK agency+production+design+post