This Brand Campaign was aimed at Orbitz’s LGBT customers through their offshoot GayOrbitz.com. As the face of the campaign, Miss Richfield brought her unique style and unbridled energy to promoting gay-friendly travel options, advice and booking.
As part of a broader campaign, we also designed the Gayorbitz.com microsite, where you can book travel, receive discounts and read real reviews from other LGBT travelers. This extensive community has grown exponentially with the campaign, highlighting the true success of this execution and creating a lot of buzz. The New York Times featured a write-up about our work (NYT article) and Expedia has even taken notice… they’ve recently come out with their own LGBT-focused campaign several years after Orbitz and BARK BARK led the way.