The Character With A Cause franchise, which we pioneered for USA, has been an incredible success. Blue Chip Advertisers tend to foster a great many pro-social initiatives, most of which consumers never know about. This format allows viewers to go much deeper into brands they believe they already know so well.
CLIENT: SCJohnson + USA Network
DIRECTOR: Francine McDougall
SHOOT LOCATION: Rio Vista, CA
BARK BARK agency+production+design+post