HGTV HOME GIVEAWAYS Case Study

Support HGTV over multiple years in creating multi-screen content that drives awareness for up to 25 different sponsors in various categories for multiple featured homes: Smart Home, Dream Home, and Urban Oasis. Drive millions and millions of entries and loads of interest in sponsor products.

We developed, built, and helped launch one of Food Network’s biggest activations – the first-ever Fantasy Kitchen Giveaway.

After working on many Scripps home giveaway campaigns for HGTV, we helped Food Network develop a new tentpole content experience of their own, spanning linear, digital, social and print platforms, and delivering entertaining advertiser-driven storytelling for the culinary audience.

Multi-Sponsor. Multi-Content.

We’ve helped identify and focus key messaging points for each sponsor, weaving an overall content story for each home that allows sponsors to achieve their unique communication goals.

We developed unique content treatments for each sponsor within the overall creative for each home and followed-through with scripts and shooting boards.

SPONSORED CONTENT

When you have multiple sponsors all wanting their own custom content, you have to be incredibly buttoned up. We lay everything out in a comprehensive pre-pro document that ensures the network, brand, and production team are all on the same page before our shoot.

This includes scripting, photoboards, casting, wardrobe, props, shoot schedule, graphic mock-ups, and of course directions. We want our clients to feel like they are in good hands before they get to set.

GMC On-Air #1

GMC On-Air #2

Delta On-Air

Delta Online #1

Delta Online #2

Delta Online #3

Quicken Loans On-Air

Bose On-Air

Mars On-Air

BTS

BTS

BTS

COMPLEX LOGISTICS

When you have multiple sponsors all wanting their own custom content, you have to be incredibly buttoned up. We lay everything out in a comprehensive pre-pro document that ensures the network, brand, and production team are all on the same page before our shoot.

This includes scripting, photoboards, casting, wardrobe, props, shoot schedule, graphic mock-ups, and of course directions. We want our clients to feel like they are in good hands before they get to set.

MEASURING SUCCESS

Entries continue to grow YOY, averaging 50 million per home, and over 80 million for the HGTV Dream Home.

0 Million
Entries
0 Million
Dreamhome Entries

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