Food Network’s Tregaye Fraser gets in the holiday spirit with Kohl’s.
We gave viewers inspiration for their holiday baking and gifting this year with a multi-platform branded content campaign from Food Network and Kohl’s. We created custom vignettes and Instagram Stories featuring Chef Tregaye making one of her favorite recipes that reached audiences across linear and social. In addition to the talent-driven spots, we produced separate how-to creative on the same shoot day with a different recipe for social, as well as stills photography for a print campaign to round out the partnership.
