We created a series of spots featuring Oprah’s Experts for the new network OWN, over 40 spots in fact, featuring 14 talent.
What works about these spots is the franchise, “Ask The Experts” is both an image campaign, an online experience, as well as a brilliant sponsor opportunity. The composite, a rather complicated one was achieved through a great deal of pre-visualization and carefully coordinating shoots happening simultaneously in New York and Los Angeles. From the advertiser standpoint, KY was really able to seamlessly integrate their own microsite as well, enhancing the expert interactions with viewers while connecting with a very powerful brand franchise.
