Dove + TLC: Family Tree

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Thousands of viewers sent in their pictures, which appeared on-air alongside their favorite TLC families.

Dove was looking for a way to connect with families in a 360 campaign. Without a very large budget, our team developed the concept of connecting TLC families and viewers’ families by creating a “Family Tree”, which would evolve for every photo-taking season… beach photos for summer, holiday photos in winter.

Thousands of viewers sent in their pictures, which appeared on-air alongside their favorite TLC families.

Details

WHAT WE DID:
  • Creative
    • Production
  • Design
  • Post
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