Black lives didn’t just start mattering. They’ve always mattered, and they’ve always mattered to our company. We were founded on the principles of diversity, and through our staff and directors we’ve helped brands create authentic messaging that doesn’t shy away from the core issues we need to change – the systemic racism built into our society.

We helped Investigation Discovery evolve their “Inspire a Difference” initiative into a multi-platform cause marketing franchise for brands, showcasing real, emotional stories of individuals fighting for justice and the prosocial actions being taken by ID talent like Fatima Silva (Reasonable Doubt) and Callahan Walsh (In Pursuit with John Walsh). We crafted these compelling narratives into mid-form content pieces that were rolled out on IDGo and ID’s social media platforms as well as short-form vignettes on-air driving to see more and get involved.

For State Farm, we encouraged viewers to participate in “Good Neighbor Day” by featuring forward-thinkers in the technology sector that are using their platforms to educate, equip, and inspire the next generation of entrepreneurs, filmmakers, and developers.

For the launch of Black Lightning on The CW, we found a criminal defense attorney who spent his youth in and out of jail and gangs, but is now stopping that cycle for other at-risk kids.

We worked with Red Robin to find and tell an uplifting story about a young girl from St. Cloud, Minnesota with Down syndrome who was reunited with her favorite sports team – University of Nebraska at Kearney Women’s Softball – to throw out the first pitch after their chance encounter at the fast food restaurant.

Red Robin returned a year later for another uplifting story about someone who’s paying it forward in their community. We partnered with the Center for the Visually Impaired to showcase how Red Robin offers braille menus to visually impaired customers, following an inspiring young volunteer who took her students out for a meal as real-world training.

We worked with Upworthy and Disabled American Veterans to tell a heroic story about a quadruple amputee who’s helping other vets overcome their disabilities. Within a week of being posted on Facebook, the video reached over 600k views, 4k reactions, and 1k shares.

We partnered with Hallmark and American Humane to celebrate their prosocial initiative that trains and matches services dogs with military veterans.

We kicked off Discovery’s “Project Thank You” campaign by surprising a local crew of garbage collectors with Atlanta’s highest honor for all their hard work.

Our branded social campaigns have resulted in millions of impressions, over 30M views, and overwhelmingly positive feedback from viewers who were moved by these stories to engage, support that has turned into action and change.

They’ve also won countless awards from every major competition, including Cannes Lions, Clios, Ad Stars, Promax, Addy, Webby, ADC, New York Fesitval, Digiday, Mark, and more.