For each of these branded content campaigns, our team handled every step of the process. We start with casting the creator who has the following that the brand is looking for and fits the brand messaging. We then negotiate and manage talent agreements while working with the influencer to craft the creative so that it feels true to their online presence as well as promoting the sponsor’s messaging. We manage the production so that the videos are slightly elevated from their everyday content and create optimized social copy and design companion banner ads – whatever is needed for the campaign. 

We have created campaigns for beauty, clothing, decor and even movie studios.

For a Fall campaign, we partnered with Google and Walmart to produce a series of Creator Ads featuring three style influencers as they give their homes, closets, and recipes a Spring makeover. These videos aligned with Walmart’s “Now Trending” campaign, showing viewers the surprising array of fashion, beauty, home decor and kitchen products available through Walmart.

Dzung shared insightful tips for hosting an unforgettable brunch, offering unexpected recipes and fun tablescape ideas. Makayla guided us through her Spring Break packing essentials and must-have outfits for the trip. Lucie showed off small yet impactful changes she made to her living space and wardrobe, bringing a touch of the outdoors inside.

For a Spring campaign, we teamed up again with Google and Walmart to produce a series of Creator Ads featuring three fashion, beauty, and style influencers as they give their homes, closets, and faces a Fall makeover. These videos aligned with Walmart’s “Now Trending” campaign, showing viewers the surprising array of fashion, beauty, and home decor products available through Walmart.

Beth shared her top Fall fashion trends with denim, Makayla gave us her everyday Fall makeup go-to along with a Glampire Chic look perfect for a Halloween party, and Jeanine showed us how she transformed her space into a cozy reading nook.

For their 2024 campaign, YouTube creators Manny Gutierrez and Nyma Tang share their favorite last-minute holiday gift ideas from Ulta Beauty.

For their 2025 campaign, YouTube creator Monica Ravi-Conway opens the ultimate “12 Days of Giftmas” advent calendar with Ulta Beauty that showcased their top beauty, fragrance and skincare gift ideas in a custom-built advent calendar.

Old Navy and Google to create a Creator Ads campaign starring Abbie Herbert and her family in a playful split-screen concept that captures the relatable chaos of holiday prep. We highlighted the fashion of the season for her and family and leaned into the Old Navy spirit.

YouTube creators Meghan Camarena, Christina Roki and Grant Sloan share their passions for collecting, gaming, fashion and cars on eBay. This series of Creator Ads features two popular YouTube channels as they share their journey of discovering things they love on eBay. With a lean budget, we filmed in Los Angeles with pop-culture enthusiast and collector Meghan Camarena, and in Detroit with car renovation duo Christina and Grant.

YouTube creator Elle Walker (and her family) teams up with Kohl’s to share her favorite tips and inspiration for finding the perfect holiday gift in this festive Creator Ad campaign. As part of Kohl’s larger early holiday gifting initiative, the campaign highlights the joy of getting a head start on gift shopping and positions Kohl’s as the ultimate gifting destination of the season. Through a series of :15s and a hero :45 spot, Elle brings her expertise and relatability as a Mom to early shoppers looking for holiday inspo.

Step into the world of Lily Bloom’s With YouTube Creators Steph Bohrer, Bria Jones and Larissa Cambusano for a floral roundtable discussion of the Sony Pictures movie, It Ends With US.” We partnered with Google and Sony to produce a series of Creator Ads featuring three popular YouTube influencers as they breakdown Blake Lively’s movie “It Ends With Us” while making flower bouquets. Our team worked in tandem with Sony on casting eager BookTube and style influencers to provide diverse perspectives on the popular book to movie adaptation and designing a set to match the look and feel of Lily Bloom’s flower shop from the film. The final videos aligned with Sony’s overall marketing campaign for the film, making It Ends With Us feel like a theatrical, cultural event for women while engaging core readers of Colleen Hoover’s bestselling book.