We partnered with the National Center for Civil and Human Rights leading up to Super Bowl 53 in Atlanta to create an experiential activation celebrating iconic civil rights achievements in sports.

We worked closely with ESPN to curate content, and then our team designed an immersive multi-screen installation showcasing powerful quotes, archival footage, and imagery from well-known athletes and historic figures set to Janelle Monáe’s visceral song “Hell You Talmbout.”

We’re happy to have played a small role in transforming one of the Center’s most revered spaces into a place where visitors can reflect and feel empowered as they take in the NCCHR’s updated Breaking Barriers: Sports for Change exhibit, which opens to the public January 23rd.