“CENTRAL INTELLIGENCE” + VELOCITY Case Study
Branded content works to generate theatrical buzz. Period. In one week, literally MILLIONS of video completions (over 2M) on social networks, over 12.5M initial impressions, over 20M through shared and organic content.
Snapchat: On Comedy Central 1.1M+ views, on MTV 1.2M+ views with completion rates on the extended content at over 42%.