Hershey’s came back several times for our “Fun Fact” campaign on TLC, giving viewers a “water cooler worthy” bit of info related to a particular product one step beyond the brief… to that place of urban trivia. We helped Hershey’s highlight several different products – from chocolate syrup to caramels – to create much more value on a lower budget using stock imagery, custom graphics, and a solid script to do the heavy lifting.
Halfway between a higher tier custom shoot and lower tier graphic execution lies the perfect middle ground. We worked with Hershey’s and TLC over several years to deliver step-by-step demos of holiday treats for the whole family featuring a low-cost custom shoot, real people, and authentic locations. These spots let Hershey’s connect with their target audience using a fun, natural tone that was fitting of the festivities and the budget.