ORBITZ Case Study
Orbitz approached us to develop a tribute to the power of inclusion and diversity in travel, so we took a fresh approach using key talent to create a standout branded entertainment campaign for them across all platforms.
As part of the alliances Bark Bark has forged with the world’s leading series creators, our collaboration with Orbitz – an original, Broadway musical-style score – had huge ambitions and even bigger success!
GOLD TELLY, GOLD ADDY, WEBBY HONOREE, DIGIDAY FINALIST, GOLD & SILVER PROMAXBDA
We worked with our partner Hazy Mills to create a standout branded entertainment campaign for Orbitz across all platforms.

PARTNERSHIP + LOGISTICS
Hazy Mills Productions (Grimm, Hollywood Game Night, The History of Comedy) helped engineer and produce a concept starring social celebrity/comedian/singer Randy Rainbow in a huge musical number taking place at airport security – a key part of the travel process in need of some escapist fun. From dozens of extras to choreographed dance moves and a huge spread of costumes, this shoot had all the trappings of a big production on a very tight budget.
From dozens of extras to choreographed dance moves and a huge spread of costumes, this shoot had all the trappings of a big production on a very tight budget. Social influencer/celebrity/comedian/singer Randy Rainbow starred in a huge musical number taking place at airport security – a key part of the travel process in need of some escapist fun.
STRATEGY
Our strategy focused on talent with massive followings on different social platforms in our demo – including guest appearances from writer/comic Margaret Cho, actor/RuPaul’s Drag Race winner Bianca Del Rio, and noted performer (The Tonight Show, Today Show) Miss Richfield 1981 to amplify Randy Rainbow’s popularity on Facebook with million+ fan bases of their own.
ROLLOUT
This multi-platform branded content campaign inspired customers everywhere to “come see the great big world” through long-form digital versions promoted by our talent across their social channels for maximum organic exposure, in tandem with shorter :30 and :60 versions that aired on VH1 and LOGO. We also made a custom spot for Facebook with our own version of closed captioning to bring the same level of fun to those scrolling without sound.