“SNATCHED” + VIACOM Case Study
Our clients were so ecstatic with how the campaign turned out that they added even more deliverables, with custom listicles and longer stringouts accompanying our bevy of on-air and digital offerings. The campaign reached millions of viewers linearly, digitally, and socially leading up to the movie premiere.
- The combined tune-in and takeover spots generated 97 MM P2+ Impressions (30 MM P18-34)
- The campaign garnered 23.9MM impressions and 10.4MM video views across social and Snapchat
- Viacom’s social support attributed to 26% of the overall movie conversation (in week of release timeframe)