SPRITE + COMEDY CENTRAL Case Study
To entertain a younger multi-ethnic audience with a live event and a large volume of associated relevant multi-platform content using Sprite’s branded venue in SoHo, The Sprite Corner.
We worked on behalf of our client, Viacom, to develop and deliver this content to share, not just on TV, but simultaneously across multiple screens for both Comedy Central and Sprite.
We produced an unforgettable night of standup at the Sprite Corner for Comedy Central and Sprite for broadcast, tumblr, Instagram, Twitter and YouTube.
This comedy night was the latest in a series of special events hosted by Sprite featuring artists, musicians, chefs, and comedians from all walks of life.
We worked seamlessly with the Sprite Corner venue to manage every aspect of production, including the live event itself. In addition to the television comedy special, we created backstage/behind-the-scenes elements to enhance the event, to heighten the talent, and to extend the content resources at hand.
The entire Sprite Corner experience (of which we only played a very tiny role with Comedy Central) was a huge success, ranking as the #1 CPG brand experience of the year by MediaPost, not just for the experience, but for the reach of its content beyond the space itself.