CHECK IN AND SEE WHERE THE PUP-LETES STAY FOR THE BIG GAME AT THE OFFICIAL HOTEL OF PUPPY BOWL XXII.
We leveled up with Animal Planet’s Puppy Bowl to create a 360 brand campaign for Marriott Bonvoy and aloft properties, featuring puppies sitting, staying, and playing at their pet-friendly hotel before kickoff. The multi-platform partnership included a custom open leading into the Puppy Bowl XXII event, along with social-first videos for IG, FB, TikTok, and YT, and linear cutdowns of the best moments.
We took over an aloft hotel as the official facilities for teams Ruff and Fluff, showing off the rooms, lobby, gym, pool and other amenities throughout the property, culminating in a custom-wrapped Team Shuttle to transport the puppies to the game.
The Puppy Bowl was simulcast on Super Bowl Sunday across Animal Planet, Discovery, TBS, truTV, Max and discovery+ and the ratings were the highest in 8 years with over 15M people tuning to watch.
As the Official Hospitality Partner of Puppy Bowl XXII, Marriott Bonvoy also extended the campaign with Pup Rally pet adoption events at pet‑friendly hotels in the Marriott Bonvoy portfolio: Aloft Boston Seaport District in Boston, MA, and Residence Inn by Marriott Seattle Downtown/Lake Union in Seattle, WA, the hometowns of the New England Patriots and Seattle Seahawks competing in the Big Game.
Travelers and locals alike could meet adoptable dogs from a local shelter, enjoy complimentary pet treats and light bites, receive Marriott Bonvoy-branded pet merchandise, and watch a live broadcast of Puppy Bowl XXII, including the custom produced content.
