BLACK GIRLS ROCK! + BET

BET came to us to create a high-end, fashion-forward promo campaign for their Black Girls Rock! event with director Alan Ferguson at the helm. Our team worked to identify a diverse group of black women to celebrate inclusivity and female empowerment and stay true to the essence of the award show. The campaign received overwhelmingly positive support on Instagram and Facebook where thousands of BET viewers engaged with the content leading up to the big night.