We created and launched an original branded YouTube golf series with Kevin Hart’s ProdCo Hartbeat starring MLB Hall of Famer Ken Griffey Jr. and former PGA TOUR caddie, comedian, and ESPN golf analyst Michael Collins, following their adventures around the world to iconic courses with their famous friends. Each episode offers brand partners seamless integration, and launches exclusively on LOL! Network––the global hub bringing millions of fans content at the intersection of comedy and culture.

In the premiere episode presented by State Farm, Ken and Michael head to Arizona for a packed itinerary. Highlights include golfing at Sedona’s Seven Canyons with former NFL QB and current analyst Ryan Fitzpatrick, visiting Seattle Mariners spring training with stars like Julio Rodriguez and Ichiro Suzuki, and a finale golf match showdown at Silverleaf Club with Super Bowl champion Cooper DeJean, former LPGA golfer Cheyenne Woods, former MLB star Aaron Hicks, and YouTube golfer Micah Morris.

Jake from State Farm also appears in custom YouTube Shorts, underscoring the brand’s major push into sports marketing and deepening their presence in the content on the golf course.

“Having Jake from State Farm as part of ‘Caddie and the Kid’ allows us to create more meaningful relationships with hard-to-reach fans around their passion points,” said Alyson Griffin, Head of Marketing at State Farm. “Tapping into YouTube’s hyper-engaged audience is a smart decision for any marketer. It helps drive a deeper level of repeat customer engagement with State Farm as they enjoy content from their favorite creators. Plus, Jake is the ultimate caddie– helping people on and off the course, just like State Farm and our agents.”

We developed a full key art and marketing campaign to launch the show with Banners, YT Shorts, Trailers, Promos, and Social Snippets, driving strong awareness that helped generate over 25 million+ views and impressions across YouTube and social media. The Hollywood Reporter ran an exclusive series announcement with press support from Golf Digest, Axios, Front Office Sports, and the Vanity Index Podcast.

Episode 2, presented by Toyota, saw the guys head to Oregon in a Landcruiser for a Bandon Dunes golf trip with Super Bowl champ Jason Kelce, NASCAR Driver Bubba Wallace, and YT Golf Creator/Former Pro Tisha Alyn, along with a side quest to ride ATVs in the coastal dunes.

In addition to appearing throughout the longform episode, we further integrated Toyota and their flagship Landcruiser with custom YouTube Shorts featuring Michael and YT Golf Creator Tisha Alyn as they had fun in the SUV traversing the Oregon landscape, finding new shortcuts, and enjoying all the features.