We dreamed up the ultimate kitchen. Then we built it and gave it away.
We partnered with Food Network to develop a 360º content experience across all linear, digital, and print platforms for Discovery, delivering an entertaining advertiser-driven story for the culinary audience.
We helped support Food Network’s Ad Sales team by pitching and developing the franchise for a huge scope of potential sponsors. We then built and launched one of Food Network’s biggest activations – the first-ever Fantasy Kitchen Giveaway.
We collaborated with chef Scott Conant and designer Shea McGee to dream up the ultimate chef’s kitchen filled with state-of-the-art appliances and finishes. Our team oversaw the entire build process, ensuring the Fantasy Kitchen was as beautiful as it was functional. We managed the standing set to facilitate the many production crews, talent, network executives, and sponsor visits over the course of three months, resulting in loads of content showing off the prized kitchen.
SWEEPS
We first introduced viewers to Food Network’s Fantasy Kitchen through our sweepstakes campaign featuring Scott and Shea putting the Fantasy Kitchen through the paces – showcasing all top-of-the-line features while encouraging fans to enter to win.
The on-air spots were accompanied by a custom spread in Food Network magazine, talent Facebook Live posts, InstaStories, social videos, integrated segments on The Kitchen, interactive articles, and shoppable experiences online.
MEASURING SUCCESS
The results of the inaugural Fantasy Kitchen speak for themselves, tallying up over 25MM Sweeps Entries, 130MM Content Views including 18MM social video plays and 110.8MM page views.
THEN, WE DID IT AGAIN.
After helping Food Network launch the first-ever Fantasy Kitchen, we joined forces the next year to create another brand new giveaway campaign hosted by Scott Conant.
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