We help brands tell compelling stories featuring real people that spark real conversation, drive engagement, and create change, proving that when you stand for something greater, you have the power to lift us all up.

We’ve developed these diverse stories from the ground up for over a decade – casting, story outlines, scripts, shoot, post, and delivery – making countless documentaries across the country that are making a difference across the world. 

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Black Lives Matter

Black lives didn’t just start mattering. They’ve always mattered, and they’ve always mattered to our company. We were founded on the principles of diversity, and through our staff and directors we’ve helped brands create authentic messaging that doesn’t shy away from the core issues we need to change – the systemic racism built into our society.



We helped Investigation Discovery evolve their “Inspire a Difference” initiative into a multi-platform cause marketing franchise for brands, showcasing real, emotional stories of individuals fighting for justice and the prosocial actions being taken by ID talent like Fatima Silva (Reasonable Doubt) and Callahan Walsh (In Pursuit with John Walsh). We crafted these compelling narratives into mid-form content pieces that were rolled out on IDGo and ID’s social media platforms as well as short-form vignettes on-air driving to see more and get involved.

BBDO + Street Grace

We partnered with BBDO Atlanta, Porter Novelli, and Street Grace to help stop child sex trafficking with a massive activation that made a statement during National Slavery and Human Trafficking Prevention Month.

BBDO + GA Lottery

We created a series of powerful mini-docs featuring real HOPE Scholarship recipients who have used their education to make meaningful change within their communities.




Leo Burnett + Allstate

We gave students at HBCUs a platform to find strength in their own voices with Allstate’s first ever Pillars & Poetry Tour, hosted by Grammy Award-winning spoken-word artist J. Ivy.

Leo Burnett + Kellogg’s Frosted Mini Wheats

We helped Leo Burnett and Kellogg’s kick off their back-to-school initiative by surprising a group of deserving teachers on their big day.

Upworthy + Minute Maid

For Minute Maid, we helped drive awareness towards their #doingood campaign by recognizing hard working parents for all they’ve sacrificed for their children.

Upworthy + State Farm

For State Farm, we encouraged viewers to participate in “Good Neighbor Day” by featuring forward-thinkers in the technology sector that are using their platforms to educate, equip, and inspire the next generation of entrepreneurs, filmmakers, and developers.

Upworthy +  The CW’s Black Lightning

For the launch of Black Lightning on The CW, we found a criminal defense attorney who spent his youth in and out of jail and gangs, but is now stopping that cycle for other at-risk kids.

Upworthy + Red Robin

We worked with Red Robin to find and tell an uplifting story about a young girl from St. Cloud, Minnesota with Down syndrome who was reunited with her favorite sports team – University of Nebraska at Kearney Women’s Softball – to throw out the first pitch after their chance encounter at the fast food restaurant.

Red Robin returned a year later for another uplifting story about someone who’s paying it forward in their community. We partnered with the Center for the Visually Impaired to showcase how Red Robin offers braille menus to visually impaired customers, following an inspiring young volunteer who took her students out for a meal as real-world training.

Upworthy + DAV

We worked with Upworthy and Disabled American Veterans to tell a heroic story about a quadruple amputee who’s helping other vets overcome their disabilities. Within a week of being posted on Facebook, the video reached over 600k views, 4k reactions, and 1k shares.

Branded Mini-Doc

Hallmark + American Humane

We partnered with Hallmark and American Humane to celebrate their prosocial initiative that trains and matches services dogs with military veterans.

Discovery + Project Thank You

We kicked off Discovery’s “Project Thank You” campaign by surprising a local crew of garbage collectors with Atlanta’s highest honor for all their hard work.


Our branded social campaigns have resulted in millions of impressions, over 30M views, and overwhelmingly positive feedback from viewers who were moved by these stories to engage, support that has turned into action and change.

They’ve also won countless awards from every major competition, including Cannes Lions, Clios, Ad Stars, Promax, Addy, Webby, ADC, New York Fesitval, Digiday, Mark, and more.