We worked with the NCCHR to enhance the visitor experience by developing a museum-quality augmented reality app and interactive exhibits.
AR MUSEUM APP
The AR app allows users to interact with exhibits, take a deeper dive into the pieces with more information, and also serves as a digital wayfinding guide for visitors in the Center.
PAULA SCHER’S KEYNOTE
We were excited to learn that our collaboration with the National Center for Civil and Human Rights was mentioned by Paula Scher during her keynote speech at the 2015 HOW Design Conference in Chicago. A packed house of over 4,000 designers, managers and creatives showed up to listen to her discussion on the ways people interact with design. Paula showcased how our augmented reality experience, built into the CCHR App, allows visitors to take a deeper dive into the civil and human rights mural that she created for the Center.
ESPN BREAKING BARRIERS MULTISCREEN EXHIBIT
We continued our prosocial initiative with the National Center for Civil and Human Rights to create an experiential activation in partnership with ESPN celebrating iconic civil rights achievements in sports. Our team designed an immersive multi-screen installation showcasing powerful quotes, archival footage, and imagery from well-known athletes and historic figures set to Janelle Monáe’s visceral song “Hell You Talmbout.”
AIDS QUILT EXHIBIT
Nearly 30 years ago a group of strangers gathered to remember the names and lives of their loved ones they feared history would forget – and with that seemingly simple act of love and defiance, the first panels of The AIDS Memorial Quilt (The Quilt) were created and The NAMES Project founded. In the years since, The Quilt has grown from 40 panels to 48,000 and the names contained in its stitches from 40 to 94,000.