Children’s Healthcare of Atlanta “Alice”

Commercial

Takashi helped CHOA get the word out about childhood obesity in a way that spoke directly to the kids who were at the greatest risk.

Open the door a little or open the door a lot, once Takashi walks through you will want to have him direct your next spot. (That rhymes! BUT IT PROBABLY SHOULDN’T?) Such was the case when Takashi walked into the door at Children’s Healthcare of Atlanta.

CHOA had to get the word out about childhood obesity in a way that spoke directly to the kids who were at the greatest risk. CHOA had a loose concept in mind and brought Takashi on board to pull everything together. As writer and director, Takashi created a series of ads that spoke to the biggest risks facing children’s health today – poor diet and excessive screen time.

Not produced by BARK BARK

Details

DIRECTOR: Takashi Doscher
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