Chef Tyler Florence stays connected to his favorite shows while racing across America with a little help from DISH.
We partnered with Food Network and DISH to produce two custom vignettes featuring Chef Tyler Florence from The Great Food Truck Race. The first vignette, timed with the premiere of season 17, shows Tyler using the DISH Anywhere App to watch his favorite content while on the road. The second vignette, released postseason, highlights Tyler using DISH On Demand in his memorabilia room to reminisce about the show’s iconic moments.
We found an ideal location near San Francisco to film both creative concepts. We transformed a garage barn into a cozy hangout filled with mementos from past episodes and used the surrounding grounds to create an authentic behind-the-scenes backdrop for the spots.
