Food Network Chef Tyler Florence spends his day off getting a taste of LA, courtesy of his Wells Fargo Active Cash card.
We teamed up with Wells Fargo, Food Network, and Bleacher Report to create a cross-platform campaign with Tyler Florence and his show “The Great Food Truck Race” as he toured the city of Los Angeles for a culinary pregame using his Wells Fargo credit card.
We scoured the city for interesting restaurants, food trucks, and tamale carts to fill out his food adventure, turning his trip into :30 linear and :60 digital vignettes, along with still photography and other social assets to round out the campaign.
