We teamed up again with FX and American Express to give audiences inside access to FX’s hit series ‘The Bear’ with a chef focused campaign highlighting some of the key people and restaurants featured in the show. Our Windy City food tour included Tim Flores and Genie Kwon, owners of Kasama, Oliver and Nicolas Poilevey, owners of Obélix, and Jason Vincent, Owner of Giant as they covered the importance of travel, recipe creation, and hospitality in their own experience and how it’s reflected in The Bear. American Express and Resy were featured with natural tie-ins to how their products allow customers to find and experience unique restaurants like these across the country.

The content series featured custom :30 vignettes for each restaurant story streaming on Hulu, along with unique social-first assets using trending styles like Chef Duets, Restaurant Hit Lists, Hyperlapse Tours, and Recipe Tutorials.

We also covered American Express’s exclusive live event in LA for cardholders – The Bear Tasting Kitchen Experience –featuring cast member Matty Matheson making his specialty mocktail and a fun tour of the overall night where guests could explore The Bear set elements like the Walk-In Fridge, sit down for a special curated dinner from Chefs Tim Flores and Genie Kwon, and attend an early screening of the first episode of Season 3.