Hallmark Channel + IKEA

We partnered with Hallmark Channel and IKEA to produce a custom branded mini movie blending the cozy charm of a classic Hallmark romcom with the modern aesthetic of IKEA’s cooking, dining, and eating catalog. To bring the story to life, we cast a charismatic, romcom-ready leading couple, chosen for their classic Hallmark chemistry.

Production took place across two days, including an overnight shoot inside a real IKEA store, where we transformed the space into a cinematic winter wonderland. To complement the in-store scenes, we also custom-built a fully dressed IKEA apartment set, designed to capture the warmth, texture, and aspirational feel of our bachelor’s holiday home.

Told through three :30 acts, supported by social cutdowns and bespoke BTS content, the campaign delivered the familiar emotional payoff of a signature Hallmark holiday movie—down to the twinkle lights, missed connection, and final heartwarming moment. The mini movie aired on Hallmark Channel during Countdown to Christmas and streaming on Hallmark+.