ID’s “Everyday Mysteries”

Claritin

General Mills

Perdue

We developed and produced another gigantic toolkit of ID-themed footage even bigger than the last.

After a highly successful 2-year run with our IDetective franchise that resulted in dozens of custom vignettes, we refreshed the sponsor package campaign by expanding our heroine’s world outside of the home, providing almost unlimited storyline options to integrate with any advertiser.

Investigation Discovery challenged us to modernize this toolkit, giving us even more options for devices, locations, and sponsor categories we could go back to again and again as a lower-budget way to give brands high-end production value… custom storylines, live-action footage, green screen compositions and tabletop product reshoots all tailor-made for them.

In addition to hearing her inner monologue for infinite flexibility in subject matter, we grounded the scenarios with real dialogue in each setup that will feel even more natural and custom. We also used our schedule to its max, shooting out every corner of the home, garage, workplace, park, and car, and featured every type of smart device and options for product reveals in each scene.

Our in-house compositing and sound design teams then take all the elements of the package to create something truly custom every time – a nearly turnkey solution to brand integration that’s set up for a very long shelf life.

Details

DIRECTOR: Daniel Sattelmeyer
SHOOT LOCATION: Atlanta
WHAT WE DID:
  • Creative
  • Production
  • Design
  • Post
Related Projects
  • Nissan + Hallmark Channel
    Nissan + Hallmark Channel
    Auto Brand Partnerships Directed by Daniel Sattelmeyer Hallmark Channel Nissan Promos Real People
  • The Home Depot + AMC
    The Home Depot + AMC
    AMC Brand Partnerships Digital/Social The Home Depot
  • Dish + Food Network
    Dish + Food Network
    Brand Partnerships Celebrity Directed by Daniel Sattelmeyer Dish Food Network Food/Beverage GFX/Animation
  • Mattel + Disney
    Mattel + Disney
    Brand Partnerships Directed by Janlataé Mullins Disney Disney Junior Kids Mattel
Bitnami