ID’s “Everyday Mysteries”


General Mills

We developed and produced another gigantic toolkit of ID-themed footage even bigger than the last.

After a highly successful 2-year run with our IDetective franchise that resulted in dozens of custom vignettes, we refreshed the sponsor package campaign by expanding our heroine’s world outside of the home, providing almost unlimited storyline options to integrate with any advertiser.

Investigation Discovery challenged us to modernize this toolkit, giving us even more options for devices, locations, and sponsor categories we could go back to again and again as a lower-budget way to give brands high-end production value… custom storylines, live-action footage, green screen compositions and tabletop product reshoots all tailor-made for them.

In addition to hearing her inner monologue for infinite flexibility in subject matter, we grounded the scenarios with real dialogue in each setup that will feel even more natural and custom. We also used our schedule to its max, shooting out every corner of the home, garage, workplace, park, and car, and featured every type of smart device and options for product reveals in each scene.

Our in-house compositing and sound design teams then take all the elements of the package to create something truly custom every time – a nearly turnkey solution to brand integration that’s set up for a very long shelf life.


DIRECTOR: Daniel Sattelmeyer
  • Creative
  • Production
  • Design
  • Post
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