We continued our partnership with Food Network and Kohl’s, getting viewers into the holiday spirit with more recipes and Snaps.
After a successful integration for spring and summer, Kohl’s and Food Network returned for more custom content highlighting their co-branded products during Thanksgiving and Christmas. This time around, we featured our talent preparing a holiday-themed recipe developed by Food Network as she takes photos and videos throughout the process using Snapchat to share with her followers. Our approach created a stronger connection between the on-air vignettes and Snap ads, while giving viewers something new to check out across platforms.
