MUCINEX + HULU/FREEFORM

Hulu

Freeform

Huluween and Freeform get a surprise pitch for a new mascot just in time for Halloween.

We dove into the spookiest parts of the Fall season with Hulu and Freeform – the aches, pains, and fever of Cold & Flu season. The slimy, monstrous personality of Mucinex was the perfect partner for Huluween and Freeform’s 31 Days of Halloween as Mr. Mucus tries to take over their brands as the new spokesperson. 

Working with the team at Little Giant to blend the worlds of live-action and CGI, we executed a custom shoot at a nighttime office brainstorm session – the perfect stage for Mucus to make his case. Luckily the creatives are equipped with more than just good one-liners, they have Mucinex to help them ward off any evil spirits – including the yucky, green kind.

Details

DIRECTOR: Danny Feder
SHOOT LOCATION: Los Angeles
WHAT WE DID:
  • Creative
  • Production
  • Design
  • Post
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