WE JOINED FORCES WITH NBCUNIVERSAL’S STREAMING PLATFORM PEACOCK TO LAUNCH TWO BRAND NEW LATE-NIGHT TALK SHOWS STARRING LARRY WILMORE AND AMBER RUFFIN.
After helping Peacock develop the concept and scripts for the launch campaigns, we shot custom content for WILMORE and utilized custom shoot footage and archival clips from Late Night with Seth Meyers for THE AMBER RUFFIN SHOW to promote both series across all platforms.
Once they launched, we continued to support the shows by creating weekly topicals after each episode to highlight the best moments and create excitement for viewers. We were honored to be part of Peacock’s push to support Black artists and creators.
The Amber Ruffin Show premiered to huge buzz and viewership, getting an immediate greenlight into Season 2, and Wilmore has been equally praised, taking a deeper look at ongoing racial and social injustices with celebrity guests and experts.