We partnered with National Geographic CreativeWorks and Sea-Doo to create a custom campaign, including an original brand film following National Geographic Explorer and researcher, Rosa Vásquez Espinoza, as she and her team took a deep dive into the origins of life on Earth and what we can do to preserve it.
The partnership delivered on the brand’s objective to uniquely position their newly-launched watercraft in an unexpected way and showcase the adventure of riding a Sea-Doo. With the help of her Explorer Pro, Rosa traversed hard-to-reach locations on Lake Huron to collect water samples as part of a global research project studying a rare type of cyanobacteria that’s believed to have played a pivotal role in the formation of our planet’s atmosphere.
Custom Promos and Stories premiered across National Geographic’s Instagram, Facebook, and YouTube channels to drive engagement with a branded article on Nat Geo’s website, “Diving for Microbial Time Capsules of Ancient Earth,” where audiences could read the full story and watch the film.
LOGISTICS + BTS
Our production team spent a week in Alpena, Michigan to scout underwater locations around Lake Huron in search of purple cyanobacteria. We had to be nimble on our shoot days because of the unpredictable currents while filming. In addition to the hero Sea-Doo Explorer Pros used by Rosa and Lauren, we also utilized another Sea-Doo model behind-the-scenes to capture footage.