BARK BARK was invited to speak and share some best practices in Brand Integration in the US at the PromaxBDA Asia conference in Singapore. We were even more pleased to create the overall design branding for the conference itself – including video and print.
Using an incredibly detailed combination of live-action ink + water footage and compositing + typography, we took their theme of “Identity Rehab” – evolving and push your brand and your business to account for the changing media landscape – to another level. We represented the idea of a single brand (the black ink), morphing and flowing through all of its extensions and opportunities. We wanted to show how something we all envision as very solid and “black and white” can become even more beautiful and interesting when you let it flow, showing off all of the platforms available to media brands today. Special thanks to Anthem Collective for the great music track.
The conference was a huge success, and our team had an incredible time gaining insight to the burgeoning Asian marketplace. We look forward to continuing to help advertisers, networks, buying agencies and ad sales groups foster more opportunities and deliver more successes ALL OVER THE WORLD!
Music by Explosion Robinson