SC Johnson became another in a long line of Blue Chip Advertisers to promote their pro-social initiatives through our Character With A Cause franchise, which we pioneered for USA.
Shooting on location in beautiful northern California, we highlighted the efforts of Windustry, which is helping individuals and local businesses develop and maintain sustainable energy for the community. They partner with SC Johnson to bring these wind turbines to life, creating a powerful message to the rest of the world.
While the location itself provided a naturally scenic backdrop, we worked tirelessly to capture the most dynamic shots, knocking on farmer’s doors with our mobile crane to ensure we took advantage of the surroundings. At the end of the day, you might say this campaign blew away their audience, showing consumers a side of their brand they never knew about and allowing them to connect in a deeper, more impactful way.