The HGTV Home brand returned to us for another Sherwin-Williams integration campaign featuring colorful HGTV Design Star host David Bromstad and the brilliantly simple HGTV Home color palettes.
This on-air and online campaign showcased David in a custom design studio we constructed and outfitted for him (featuring his designs and artwork), where HGTV viewers could learn about the incredible power and tremendous ease of using the coordinated color collections and HGTV Home paint products available at Sherwin-Williams.
Using a combination of motion-control, time-lapse and a lot of paint, we demonstrated how easy it is to bring new life to any home. On a random, but relevant side note, BARK BARK partner Brian Tolleson followed up on this shoot by choosing Incredible White SW7028 and First Star SW7646 to paint several walls in his house.
Our partnership with HGTV, David Bromstad and Sherwin-Williams continued even further with an extended series of online vignettes showcasing even more color and painting tips from HGTV’s resident color expert and our favorite paint! Immediately following the highly successful on-air campaign, Sherwin-Williams booked an encore performance with David in the design studio we built from scratch – this time adding multiple flats, doors and even stairs to paint! In the end, we had one very fashionable studio space and four amazing web videos that extended HGTV and Sherwin-Williams’ reach to even more do-it-yourselfers.
