20th CENTURY FOX “Snatched” + Viacom

For one of Viacom’s biggest cross-network stunts of 2017, we continued our successful collaboration with their Movie Studio Production team to create a 360 campaign featuring Goldie Hawn, Amy Schumer, and Wanda Sykes from 20th Century Fox’s Snatched in a series of custom vignettes that reached millions of viewers linearly, digitally, and socially across MTV, Comedy Central, VH1, TV Land, Spike, LOGO, and Nick At Nite. As part of the campaign’s social push, we also created custom content for Snapchat to reach an even bigger audience across every device, pairing Viacom’s audience with the movie’s target demo.

We helped manage the creative vision of multiple networks and the movie studio as a constantly moving target to navigate shooting with their celebrity talent on three separate days on different coasts. Our post-production team dove in with the directors of each shoot, including the film’s director Jonathan Levine, to ensure that all the footage would match together seamlessly, including a separate green screen composite shoot to place Wanda in the same scene as Amy. Our clients were so ecstatic with how the campaign turned out that they added extra deliverables, culminating in a campaign that took up entire commercial breaks and filled social feeds across networks with more content from the movie’s biggest stars.