Sony “Spider-Man: No Way Home” + Viacom

We partnered with Viacom Velocity to produce theatrical marketing content for VH1 featuring talent from Wild ‘N Out rapping a custom song inspired by Sony and Marvel’s Spider-Man: No Way Home with a surprise cameo from Jamie Foxx. Our VFX team helped bring Doctor Strange’s magical cauldron and portals into the world of Wild ‘N Out using elements from the movie and custom animation by our GFX designers. The custom vignette aired in-show, and an extended version was shared on social to build buzz for the theatrical release. In addition to passing $1.6 billion worldwide, Spider-Man: No Way Home became the #4 highest-grossing domestic film of all time.