We partnered with Wieden+Kennedy and Sprite in support of the Black Lives Matter movement to ensure Black creators and artists continue to have their dreams realized.
We were honored to play a small part in bringing together this groundbreaking campaign, which premiered during the 2020 BET Awards. Tapping into the deep history and Black roots of the city, we captured powerful footage of the real Atlanta – its people, places, and moments – that encapsulate the total essence of Black life in America, which was then paired with influencer content created for Sprite.
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Atlanta
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