UNIVERSAL “Secret Life of Pets” + Viacom

After the huge success of our last collab, Viacom came to us with this hilarious promo campaign for Universal’s newest animated comedy – The Secret Life of Pets. We helped bring his brainchild and comedy genius to life in the edit room, taking a drive of raw shoot footage featuring Kevin Hart improvising with a bunch of animals and turning it into a cohesive campaign. It was a challenge narrowing down all the unscripted moments into the finished spots, but despite an accelerated delivery schedule, we had all the humor on air just in time for the July 4th holiday weekend.