ONE COUPLE. ONE MONTH. NO LEAVING. CAN THEY MASTER THE ART OF STAYING IN TO WIN $20,000?
We partnered with Pergo, Fitzgerald & CO, and FYI to develop and produce an original 8-episode branded reality series that rolled out for an entire month across FYI’s on-air and digital platforms, as well as Pergo’s social media outlets.
CASE STUDY VIDEO
WATCH THE WHOLE SERIES
CASTING & TALENT
We found a real couple to REALLY live in a house for a month, film themselves, face real challenges, and, as a bonus, win $20,000 and inadvertently become a new face for Pergo’s brand. Real people with no acting experience is what made this series so successful and allowed people to identify and connect with them.
We also worked some of FYI’s star talent into the storylines, giving viewers more of the personalities they love while connecting Pergo to the faces – and the driving force – of the network.
LOGISTICS & LOCATION
We created a fully-realized show from the floor up: location, filming, wrangling family members, dogs, kids, and network talent, developing a show logo and graphics package, as well as editing show promos and IPMs for a 360º marketing approach. Additional stills/video were captured during filming to provide tons of relevant social content.
MULTI-PLATFORM. MULTI-CHANNEL.
As a coordinated digital and social push, Pergo, FYI, their show talent, and our Ultimate Staycation™ couple all worked together to put out a well-orchestrated symphony of social posts, aligning their broad digital networks for one common cause with us at the center. We helped maximize this series into a multi-screen content experience across all platforms (linear, digital, mobile, social, on-demand, and print).
MEASURING SUCCESS
Audiences (and FYI) found a new show to fall in love with. Pergo found a new couple to connect their brand with. Everyone got to be part of a ground-breaking mix of authentic, integrated storytelling and fun social experimentation. Pergo loved it so much, they used the show as their general market campaign for on-air and print, giving this campaign even more legs. And the best part? Andrew and Kate used their $20,000 as a down payment on a new house, complete with new floors from Pergo!
– Press coverage across advertising and flooring industry
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