BRIAN TOLLESON
BRIAN FOUNDED BARK BARK IN 2005, BUT NOW HEADS UP LEXICON STRATEGIES AFTER PASSING THE BATON TO THE CURRENT OWNERS IN 2017.
At BARK BARK, Brian led the team through near-constant growth, amassed over 200 brand and platform client partners (like P&G, SC Johnson, Clorox, NBCUniversal, YouTube, and Snapchat), and launched several successful initiatives and partnerships, including a YouTube channel venture funded in part by Google Labs.
Brian helped cement BARK BARK’s position as industry leaders in forming the first branded content studio built on strategic partnerships with the world’s leading creators of entertainment, who are reaching hundred of millions of viewers every week. Partners like ITV (FIXER UPPER, HATFIELDS & MCCOYS), Cineflix (PROPERTY BROTHERS, AMERICAN PICKERS) and Pilgrim Studios (WICKED TUNA, THE ULTIMATE FIGHTER), to Sean Hayes’ Hazy Mills Productions (GRIMM, HOLLYWOOD GAME NIGHT) and Jennifer Lopez’ Nuyorican Productions (THE FOSTERS, WORLD OF DANCE) to live-event experts, Den of Thieves (AMERICAN IDOL, MTV VIDEO MUSIC AWARDS).
In the time BBB (Before BARK BARK), Brian has been a VP of Creative and Marketing, and Creative Director, as well as an Executive Producer, at various networks at MTV Networks in NYC, part of media giant Viacom. He has created over 100 hours of television for the MTVN group of networks (including essential creative and strategy for Nickelodeon, Nick Jr., CBS, CBS News and Logo). He was responsible for the creative pitch and creation of the brand, the brand strategy, and the successful greenlight and launch of Logo, the first-ever 24-7-365 channel for LGBT Americans. He graduated from Emory University with a degree in Creative Writing and a random minor in Biology.
Brian and his work as a creative, a strategist, a producer and a director have been honored by Promax, BDA, AIGA, CTAM, The Tellys, The Ad Club and numerous film festivals and industry organizations. He received a 2009 Emmy Nomination for Best Promotional Campaign as Producer on Noggin’s Parent Directed Image Campaign, and his creative and strategic work on Kathy Griffin’s album received a 2009 Grammy Nomination as well.
Brian currently serves on the Board of The National Center for Civil & Human Rights and as Founder and Leadership Committee Member of The LGBT Institute at The Center, the Board of The Friends of Theatre Emory, and has previously served on the Board of The Atlanta Ad Club and The Plaza Theatre Foundation, was a former National Director, Past Chair of The Governance Committee, and served as the President of the SE Region, for the Association of Independent Commercial Producers, the commercial industry’s trade organization, and currently sits on the Leadership Board of Contribute2America, a non-profit dedicated to delivering services and support to homeless Americans, especially homeless veterans.