After creating our latest piece for Upworthy and Red Robin, we worked closely with Under Armour to organically amplify the video across their social channels, helping us quickly reach over 1M views.

Under Armour, whose logo appears on the team’s uniforms as the primary sponsor but otherwise was not involved, fell in love with our story once we reached out, allowing us to capitalize on the opportunity for more exposure by having them share the video with their fans and followers around the world. They also sent Sophina a surprise care package to show their support.