For the past several years, we’ve created and maintained a custom, ad-sales friendly campaign for TLC that engages viewers in an ongoing conversation about their lives through the @myTLClife Twitter handle.
Because of our large library of footage in various home + lifestyle categories, we had a readymade template for any number of sponsors. Advertisers rejoiced, wanting to latch onto this campaign with even more tailored content.
In response, we executed a custom shoot for Payless featuring shoes, kids and back-to-school, all within a small budget and even smaller turn-around time. The result was a cohesive, truly customized spot that highlights the reality of getting ready to send your kids off to school again.
