GEICO + Banana Ball
GEICO and Banana Ball team up to give fans a shot at the ultimate championship experience.
In a first of its kind partnership with the Savannah Bananas and the Banana Ball Championship League, we created a fully integrated campaign with GEICO surrounding their sponsorship of the Banana Ball Open and a special giveaway to reward a lucky fan with a once-in-a-lifetime experience at the Banana Ball Championship.
We developed promos to drive audiences to watch the games live on YouTube and a series of :15 tune-in vignettes that leaned into the over-the-top nature of Banana Ball, highlighting trick plays, celebrations, and the “it feels good to go Bananas” spirit to announce the sweepstakes and drive entries into the giveaway.
Our team oversaw the end-to-end creation of the sweepstakes itself, ensuring the prize package, messaging, and entry experience all delivered on the promise of an unforgettable, all-access Banana Ball Championship moment.
