Ace Hardware + @MyTLCLife

Custom Vignette

When Ace approached TLC to be the latest partner in our long-running custom franchise @myTLClife, we knew we’d be able to paint the town red.

By combining tweets from enterprising TLC viewers with our own unique footage bank and GFX package, we’ve been able to keep @myTLClife one of their sponsors’ favorite budget-friendly options to take advantage of ready-made social media opportunities.

For Ace, we were able to go one step further and organize a small shoot starring a cast of Barkers (including a well-behaved family dog!) to highlight the unveiling of their new Paint Studio. This allowed us to give Ace just the right custom accent to their spot, and Tabitha just the right accent wall for her living room – the definition of a win/win situation.

Details

DIRECTOR: Daniel Sattelmeyer
SHOOT LOCATION: Atlanta
WHAT WE DID:
  • Creative
  • Production
  • Design
  • Post
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