Food Network Chef Tyler Florence searches for culinary inspiration through San Francisco’s vibrant food scene, courtesy of his Wells Fargo Active Cash card.
We teamed up again with Wells Fargo and Food Network for a cross-platform campaign with Tyler Florence and his show “The Great Food Truck Race” as he spent a day exploring SF to find inspiration and ingredients using his Wells Fargo credit card.
From the city’s tallest overlook to the bay and every neighborhood in between, we captured his journey in :30 linear and :60 digital vignettes.
