AICP Southeast Sponsor Reel 2012

Reel

We were honored to produce the 2012 AICP Southeast Sponsor Reel – a three minute exercise in creativity that had to dazzle the most critical of audiences: our own peers.

We enlisted the help of a Pico Pocket Projector and our award-winning design and audio teams to create a fluid, organic piece that utilized dozens of unique textures as mediums to display sponsor logos with beams of light out of our mini-projector.

This multi-step process involved designing the light show in After Effects, projecting it onto surfaces like broken egg shells, bubbles, watermelons and even our own faces, filming it, composing a custom audio track and projecting it back for audiences in a packed theater. The final result was a truly “enlightening” experience.

Details

DIRECTOR: BARK BARK
SHOOT LOCATION: Atlanta
WHAT WE DID:
  • Creative
  • Production
  • Design
  • Post
Related Projects
  • Geico + Discovery
    Geico + Discovery
    Animal Planet Brand Partnerships Discovery Channel Discovery Communications Financial/Insurance Geico Investigation Discovery Lifestyle Motor Trend OWN Science Channel TLC
  • FOX + The Masked Singer
    FOX + The Masked Singer
    Digital/Social Directed by Daniel Sattelmeyer FOX Lifestyle Network Marketing Real People
  • Kraft + Leo Burnett
    Kraft + Leo Burnett
    Digital/Social Directed by Daniel Sattelmeyer Food/Beverage Kraft Leo Burnett Lifestyle Real People
  • IFC “Summer Friday”
    IFC “Summer Friday”
    IFC Lifestyle Network Marketing
Bitnami