Barbie + Nickelodeon “Kids Choice Awards”

:30 "The Warm Up"

:30 "In-Show Vignette"

We partnered with Nickelodeon to create content for The Kids Choice Awards featuring Aria Brooks and two social influencers teaching kids the Barbie Extra dance..

This campaign included a :30 tune-in and carousel of social videos to build excitement for the 2021 Kids Choice Awards, culminating with a custom integration where Nickelodeon talent Aria Brooks taught viewers at home how to do the Barbie Extra dance, which aired during the show.

We worked closely with the creative team at Viacom to choreograph the dance inspired by the Barbie Extra music video. We shot with the Barbie dolls and Aria on a set in Atlanta, then built an exact match of the set in Los Angeles where the influencers were filmed for a truly virtual experience.

Details

DIRECTOR: Janlataé Mullins
SHOOT LOCATION: Atlanta + Los Angeles
WHAT WE DID:
    • Creative
  • Production
    • Design
    • Post
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