Destination America’s “Be Our Boo Week”

Destination America came to us to develop and implement a strategy to engage and reward its loyal viewers with a chance to be featured on-air and win a romantic haunted getaway during a week of paranormal programming. For this campaign, we created a call-to-action vignette to drive viewers to Facebook, Twitter, and Instagram where they posted photos, videos, and messages around why they love the paranormal.

We also designed a custom graphics package that emphasized the spooky, tongue-in-cheek tone and tied the entire campaign together – on-air, online, and on social – via tune-ins, stunt week spots, digital landing pages, and IPMs.