Destination America’s “Be Our Boo Week”



Social Submissions

Social Submissions

Stunt Week

Winner Reveal

We spread the love for the paranormal with a Valentine’s Day sweepstakes campaign across Destination America’s linear and social platforms called Be Our Boo Week.

Destination America came to us to develop and implement a strategy to engage and reward its loyal viewers with a chance to be featured on-air and win a romantic haunted getaway during a week of paranormal programming. For this campaign, we created a call-to-action vignette to drive viewers to Facebook, Twitter, and Instagram where they posted photos, videos, and messages around why they love the paranormal.

We also designed a custom graphics package that emphasized the spooky, tongue-in-cheek tone and tied the entire campaign together – on-air, online, and on social – via tune-ins, stunt week spots, digital landing pages, and IPMs.


  • Creative
    • Production
  • Design
  • Post
Related Projects
  • Allstate “Pillars & Poetry” Tour
    Allstate “Pillars & Poetry” Tour
    Allstate Brand Partnerships Branded Series Cause Marketing Celebrity Digital/Social Directed by Chris Hamilton Directed by Janlataé Mullins Leo Burnett Live Event Real People
  • Travel+Leisure + Discovery Cove
    Travel+Leisure + Discovery Cove
    Brand Partnerships Digital/Social Directed by Chris Hamilton Discovery Cove Foundry Real People Travel + Leisure
  • Red Robin + Upworthy
    Red Robin + Upworthy
    Brand Partnerships Cause Marketing Digital/Social Directed by Chris Hamilton Food/Beverage QSR Real People Red Robin Upworthy
  • “A Star is Born” + Viacom
    “A Star is Born” + Viacom
    Brand Partnerships Celebrity Digital/Social Theatrical VH1 Viacom Warner Bros.

Start typing and press Enter to search