Discovery Channel’s “K2”

Sales Tape

We elevated Discovery’s Upfront 2015 with this adrenaline-pumping tape for a prospective new series: K2.

When Discovery Channel asked us to create a special Upfront tape for a new event series they were launching, we jumped at the challenge! We incorporated a quote by famous mountaineer George Mallory to set the tone and voice of the piece, which was supported by iconic imagery of the mountain and expedition footage. This music-driven promo was enhanced by cards we designed utilizing Discovery’s graphics package along with custom graphics that were tracked into the footage to raise the stakes. Our efforts were well-received at Upfront presentations, where advertisers got a first look at the exciting reality adventure, “K2.”


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